Whether you want to undertake a mail-out, a telemarketing campaign, or reach out to prospects via email, direct marketing is a practical and cost-effective approach to reach out to potential clients.
Your Smart Circle international campaign’s success will be determined by the lists you utilize. Choosing who to target from the list is an important step, and creating your criteria will help you achieve the most significant outcomes.
You may wish to compile a list of consumers or businesses who have purchased similar products or services to yours or fit the demographic profile or economic range you are attempting to reach.
It isn’t easy to know where to begin with thousands of direct marketing lists to pick from. It can be challenging to evaluate list vendors and locate the best direct marketing lists for your specific campaign.
A direct marketing list broker represents all available direct marketing lists in the business. They will assist you in locating the best list by gaining an insight into your target market. The brokers act as your advisor, recommending lists for your marketing efforts.
Look for a list broker who has worked with clients who target the same type of customer you’re attempting to reach if at all possible. If you seek to raise funds, look for a broker who has worked with non-profit organizations, or if you want to market to other businesses, look for a broker with B2B experience.
Is the listing broker reachable: Do they return your call? Do they respond to your emails promptly? Do you believe they are attempting to establish a relationship to pursue future commercial opportunities? Good brokers understand that creating relationships leads to further opportunities down the road.
It would be best to inquire how the data is compiled and how frequently it is updated. Request to see a sample of the data. Before purchasing the list, check to see how it appears and what information is contained.
Be aware that valuable data comes at a cost. Give the broker your campaign budget upfront to determine if he can accommodate you and your needs.
Also, inquire about the broker’s customer service and satisfaction practices. A good list broker will stand behind their services; if you receive anything other than the list you requested, the broker should do everything it takes to replace it immediately or issue a full or partial refund.
You can look for list broker reviews; the internet is full of venues to post customer service feedback. Don’t be afraid to request testimonies from prior customers.