With the rise of internet marketing, some people wonder whether they should focus on direct marketing or internet marketing.
To begin, are you advertising or marketing? There is a distinction to be made, and it is critical to understand it.
Advertising is simply announcing a product to raise awareness, resulting in a sale or even a visit to a website or similar action.
Marketing is a systematic, step-by-step process that aims to close a sale.
Today we’re going to look at marketing.
Direct marketing has a much longer history than internet marketing. Direct mailings are commonly used in Smart Circle international. Flyers, cards, and brochures are frequently mailed to a person’s home or business. Personal sales visits to a business or home are another option. Phone calls are another type of direct marketing.
Internet marketing employs a variety of techniques. Direct email, banner ads, text ads, and now social networks are available. As with direct marketing, various methods are employed, as are multiple combinations and variations.
Before beginning either marketing campaign, the cost-effectiveness must be determined. How much money can be spent to make a sale? Once established with the customer, this is directly related to the product’s price and sales volume.
If the item you’re selling isn’t expensive, the costs of direct marketing can be prohibitive. However, if you are selling real estate, direct marketing costs can be recouped many times over. Personal visits and repeated mailings can be effective, but is there a better way? Let us take a look at internet marketing.
The sheer number of people available on the internet is one of the essential factors in internet marketing. Various figures for the number being bandied about on the internet, but 1.8 billion is a commonly quoted figure. It’s enormous. Add to that the different mediums at the internet marketer’s disposal. Another popular tool is the autoresponder, which provides instant responses, sales letters, and even digital products. Don’t we all prefer “immediately”?
But what the internet truly offers is the “viral” ability of products and services. A sales video that goes viral and drives traffic to a sales site can mean instant success.